The Ideal System, Your current System, and the Gap Between them

Bridging the Gap utilizes a Gap Analysis process to determine what fundraising system improvements will have the highest impact on bottom-line fundraising.

The traditional Gap Analysis process consists of (1) identifying the ideal state, (2) assessing the current state, and (3) developing a plan of action to bridge the gap between the two. Because we work in the resource-limited environment of the nonprofit sector, its particularly important to prioritize which gaps to invest in, and to select only those that will have the highest impact on fundraising.


Identifying the Ideal State

It can be surprising difficult to articulate an Ideal State for something as complex and interconnected as a Fundraising System, which is why this process begins with identifying your organization’s Fundraising System Type. Each of the Four Types have distinctive Ideal States to which you can begin comparing the Current State of your system.

Begin the process by discovering your organization’s Fundraising System Type. 

What's Your Type?


Assessing the Current State

Take the Fundraising System Health Assessment to ascertain your system’s Current State. The assessment gauges the health of each component—People, Structures, Processes, and Data.


The Gap Between

The gaps between the Ideal State (represented by your Fundraising System Type) and your Current State (determined by the Health Assessment) represent opportunities for Investment. These investments may take the form of either cash or staff resources, and both represent real costs to the organization. To ensure a realistic, achievable, and effective plan of action, apply a Cost-Benefit Analysis to evaluate the benefits of each solution relative to its costs.


 How we modified the traditional Gap Analysis process for Fundraising Systems