Your Current System, Your Desired System, and the Gap Between

Bridging the Gap utilizes a Gap Analysis process to determine what fundraising system improvements will have the highest impact on bottom-line fundraising.

The traditional Gap Analysis process consists of first (1) identifying the ideal state, (2) assessing the current state, and (3) develop a plan of action to bridge the gap between the two. Because we in the resource-limited environment of the nonprofit sector, its particularly important to prioritize which gaps to invest in, and to select only those that will have the highest impact on fundraising.


Identifying the Ideal State

It can be surprising difficult to articulate an Ideal State for something as complex and interconnected as a Fundraising System, which is why this process begins with identifying your organization’s Fundraising System Type. Each of the Four Types have distinctive Ideal States to which you can begin comparing the Current State of your system.


Assessing the Current State

Complete the Fundraising System Health Assessment to determine the current state of your fundraising system. This free online survey gauges the health of your system’s components—People, Structures, Processes, and Data. Assessment results will highlight the critical gaps between your system’s Ideal State and Current State and will suggest solutions for bridging these gaps based on your Fundraising System Type.


Develop a Plan of Action for Building a Bridge

Each gap identified in the Assessment offers an opportunity for improvement, and each solution will require some type of investment. These investments may take the form of either cash or staff resources, and both represent real costs to the organization. To ensure a realistic, achievable, and effective plan of action, apply a Benefit/Cost Analysis to evaluate the benefits of each solution relative to its costs.


 How we modified the traditional Gap Analysis process for Fundraising Systems